Frequently Asked Questions

The following are the questions we get asked most frequently in emails, meetings, and conferences. They cover everything from integrating Sortext services to monitoring their performances. If you don’t find the answers you need here, please don’t hesitate to contact us.

Product

What is Sortext?

Sortext is an artificial intelligence based ecommerce conversion platform to convert first-time visitors to web stores into customers.

Sortext boosts the conversion of first-time visitors and thus significantly increases average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) without technical change or additional investment!

What is a first-time visitor to a web store?

First-time visitors (or new visitors) are people who are visiting a web store for the first time on a single device. Each first visit of an individual to a web store from a separate desktop, laptop, smartphone, or tablet counts as a first-time visit, and that person is considered a first-time visitor.

What is a returning visitor to a web store?

Returning visitors are people who have been to a specific web store before. Each visitor's visit to a web store on a particular device generates a unique user ID, which allows tracking their visits to the site. These user IDs are valid for two years. So if a single visitor waits more than two years to return to a web store, they will be counted as a first-time visitor again.

What is the ratio of first-time visitors to returning visitors?

In the ecommerce industry, the ratio of first-time visitors to returning visitors is 70% to 30% on average. The simplest way to check this balance on your web store is using the "New vs. Returning Audiences Report" in Google Analytics.

What is the challenge in converting first-time visitors?

In general, returning visitors to web stores constitute only a minor part (30%) of visitor traffic but generate 80% of ecommerce revenues. However, although first-time visitors constitute the vast majority (70%) of visitor traffic, they provide only 20% of revenues.

The main reason for this contradiction is the lack of data on first-time visitors and thus the lack of intelligent tools for converting them into customers.

Today, there are many platforms for the ecommerce industry that process returning visitor data and generate conversion; such as (1) customer data platforms, (2) remarketing platforms, (3) email and SMS marketing platforms, (4) push notification platforms, and (5) recommendation engines.

These tools work reasonably well and generate remarkable conversion from returning visitors. However, when it comes to first-time visitors, who form the grand majority of visitor traffic but supply no processable data, no existing platforms can provide data-based and personalized intelligent conversion solutions other than Sortext.

Consequently, the greatest challenge for ecommerce businesses today is converting their first-time visitors into customers.

Why converting first-time visitors is crucial for web stores?

Ecommerce businesses put significant effort and pay high costs to drive quality traffic to their web stores. However, getting visitors to their web store is only half the battle. The other half consists of converting these visitors into customers.

Statistically, more than 70% of web store visitors are first-time visitors, but they generate less than 20% of ecommerce revenues. As a result, due to high traffic generation costs, converting a first-time visitor is 10 times more expensive than converting a returning visitor. Consequently, it is vitally crucial for ecommerce businesses to convert their first-time visitors into paying customers.

How does Sortext convert first-time visitors into customers?

Thanks to its proprietary artificial intelligence technology;

(1) Sortext identifies each first-time visitor's spending power and conversion probability as soon as they land on a web store.

(2) Sortext then follows the visitors on product pages without intervention until their conversion probability is zeroized, which means they technically become lost visitors for the web store.

(3) Once that condition is fulfilled, if the visitor tends to leave the web store without a purchase, Sortext instantly provides limited-time personalized deals based on the visitor's spending power.

(4) These limited-time personalized smart deals, which are valid for purchases 20% to 30% above the spending power of each visitor, encourage them to stay on the site and complete their shopping promptly.

(5) Thus, Sortext boosts the conversion of first-time visitors and generates much higher average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) for the web stores.

What is the significance of spending power in offering deals?

Sortext is the only ecommerce conversion platform that can identify the spending power of first-time visitors to web stores. This information is crucial because it enables Sortext to offer limited-time personalized smart deals based on the spending capacity of abandoning first-time visitors.

These smart deals, which are valid for purchases just 20% to 30% above each visitor's spending capacity, encourage them to stay on the site and spend significantly more to take advantage of the relevant offer.

Thus, Sortext not only generates additional sales revenue from abandoning first-time visitors, but also significantly (+15%) increases the average order values of web stores.

What is the importance of conversion probability in offering deals?

Sortext is the only tool that can immediately determine the conversion probability of first-time visitors to web stores. This information is essential for generating the right intelligent deal for the right visitor at the right moment.

In ecommerce, even though the conversion probability of first-time visitors is relatively low, some of them still convert on their own and generate 20% of ecommerce revenues on average. Therefore, it would be a waste of money to offer deals to first-time visitors who will otherwise convert independently.

Since Sortext can predict the conversion probability of first-time visitors, it tracks them across product pages until their conversion probability reaches zero. Hence, Sortext avoids financial waste by not offering deals to first-time visitors who would convert independently.

What characteristics distinguish Sortext from other solutions?

Sortext offers 3 unique features among all ecommerce conversion platforms:

Converting First-Time Visitors with Personalized Smart Deals: Numerous ecommerce conversion solutions process data from returning visitors and generate conversions today. These tools are efficient and generate exceptional conversion rates among returning visitors. However, Sortext is the only platform to provide data-driven and customized conversion solutions for first-time visitors. Sortext increases the conversion of first-time visitors with personalized smart deals and generates significantly higher average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) for online retailers.

Utilizing Spending Power to Boost Average Order Value: Sortext is the only ecommerce conversion solution capable of determining the spending power of first-time visitors to web stores. This information enables Sortext to offer limited-time personalized smart deals based on the spending capacity of first-time visitors who abandon their shopping. These smart deals, valid for purchases just 20% to 30% above each visitor's spending capacity, encourage them to stay on the site and spend substantially more to take advantage of the relevant offer. Thus, Sortext not only generates additional sales revenue from first-time visitors who abandon their shopping but also significantly (+15%) increases the average order value of online retailers.

Employing Conversion Probability to Avoid Financial Waste: Sortext is the only ecommerce conversion tool that can instantly determine the conversion probability of first-time visitors to web stores. That information enables Sortext to track first-time visitors across product pages until their conversion probability reaches zero. Therefore, Sortext avoids financial waste by not offering deals to first-time visitors who would otherwise convert on their own, hence generating additional sales revenue from abandoning first-time visitors only.

What level of performance can I anticipate getting from Sortext?

Sortext is a unique conversion tool specifically designated to convert first-time visitors into customers. Sortext's advanced artificial intelligence technology doubles the conversion of first-time visitors to web stores, increasing average order values and conversion rates by +15% and ecommerce revenues by +20%.

Therefore, if you operate a regular retail web store, having a certain amount of traffic with first-time visitors in the majority, you can anticipate getting similar performance results from Sortext.

(*) You can observe some of our customers' success stories here.

What subsectors do Sortext's ecommerce customers operate in?

We are proud to offer our services to dozens of prestigious ecommerce businesses in a variety of subsectors, including (1) book & stationary, (2) electronics & media, (3) fashion & beauty, (4) food & retail, (5) health & personal care, (6) home & decoration, (7) luxury & jewelry, (8) travel & tourism, (9) toys & games, and (10) gifts & hobbies. You can view some of our reference customers on our website's customers and gallery pages.

Does Sortext conflict with my web store's conversion solutions?

Most Sortext customers already use various conversion solutions on their web stores. Sortext, as a unique ecommerce conversion solution to convert first-time visitors into customers, does not conflict, contradict, or replace any of these solutions (which are basically for returning visitors) but rather complements them by converting the abandoning first-time visitors that the others were unable to convert.

Where can I find Sortext's downloadable documentation?

You can access Sortext's downloadable documentation via the links provided below. If you require additional information, please send us an email.

  1. Product Sheet
  2. Product Presentation
  3. Presentation Video
  4. Service Agreement

Integration

Is my web store technically suitable for using Sortext?

Sortext provides services for all types of web stores based on all major ecommerce platforms, such as Shopify, Magento, Elementor, 3DCart, Yo!Kart, BigCommerce, WooCommerce, Squarespace, Volusion, Prestashop, MyDukaan, Wix, Ideasoft, Ticimax, and T-Soft.

If your web store has a coupon code infrastructure and a tag management system such as Google Tag Manager, in that case, our technical team can quickly and easily integrate Sortext into your web store.

Does Sortext require any technical changes on my web store?

Sortext requires no technical changes on your web store. If your web store has a coupon code infrastructure and uses a tag management system, in that case, our technical team can promptly integrate Sortext on your web store without requiring any technical changes.

How does Sortext integrate with and function on my web store?

Sortext is very easy to integrate, and it doesn’t require any IT efforts on your side. Sortext only requires restricted access to your Google Tag Manager account at the beginning of the integration phase to configure its services.

Afterward, our technical team integrates Sortext on your web store in just one day by adding a JavaScript workspace to your Google Tag Manager. Once the integration is completed, you can activate or inactivate the Sortext workspace and freely use Sortext on your web store at any time you require.

(*) The integration phase could take longer if you use a tag management system other than Google Tag Manager.

What data does Sortext access and process on my web store?

Sortext only requires, accesses, and processes your Google Ads and Google Analytics data to provide its services. Sortext does not need and will not require any other data from your side throughout the duration of the service.

Does Sortext access and process personal data on my web store?

Sortext only requires, accesses, and processes your Google Ads and Google Analytics data during the entire service period. Since Google Ads and Google Analytics do not include any personal data but contain only anonymous data, Sortext does not access and process any personal data on your web store.

Does Sortext slow down my web store?

Certainly not! Sortext JavaScript codes are fully asynchronous. Therefore, they run independently of your web store and are loaded after your web page has completely loaded. Hence, Sortext does not affect your page loading speed.

Moreover, Sortext's JavaScript code is compressed and less than 60KB in size. Sortext is hosted and served through Amazon Web Services, one of the fastest internet service providers globally.

How does Sortext determine the campaigns for my web store?

At the beginning of the integration phase, Sortext requires you to provide restricted access to your Google Ads and Google Analytics accounts, to collect and process your visitor and web store data retroactively and in real-time.

Our AI systems' retroactive data processing phase takes 3 to 5 days. Afterward, our system generates and recommends campaigns tailored to your web store's first-time visitors. Then, we will share them with you and get your approval.

Afterward, both parties only need to define the agreed campaigns and respective coupon codes on their platforms, to start the collaboration.

Who designs the coupon visuals for my web store?

Sortext designer team specifically designs the coupon visuals for your web store and sends their live test links to you for your review and approval before starting the campaigns.

Sortext coupon visuals are auto-responsive to all devices to generate you the maximum additional revenue from abandoning first-time visitors with the best user experience.

(*) You can view our coupon designs for some of our customers here.

How and when does Sortext become active on my web store?

As soon as our technical team completes the integration phase and your team defines the Sortext campaigns and respective coupon codes on your platform, you can activate the Sortext workspace on your Gooogle Tag Manager and start using Sortext at any time you require.

Afterward, Sortext will immediately go live on your web store with limited-time personalized smart deals and prove its value with significantly increased average order values, conversion rates, and revenues in just a few days.

How can I monitor Sortext's performance on my web store?

To be fully transparent and efficient in its reporting, Sortext does not report its performance on its own platform, but on your own Google Analytics platform.

Consequently, you can effectively monitor and measure Sortext's contribution to your KPIs and revenues in real-time with a simple Google Analytics integration.

Additionally, you can combine the newly generated Sortext segment data with your existing analytics data to create further customized reports per your needs, enabling you to analyze better and manage visitor segments and resources.

Pricing

Does Sortext offer a free trial period?

Yes! Sortext provides you a 14-day free trial with no setup fees, fixed fees, or commitments. You can easily monitor and measure Sortext’s contribution to your average order values, conversion rates, and revenues in just a few days, with simple integration with Google Analytics.

Therefore, Sortext provides you a broad free trial period to fully experience and validate the increase in your key performance indicators. Once the trial period is over, you can freely decide whether to continue using Sortext.

What is the pricing model of Sortext?

Sortext provides a 14-day free trial with no fees or commitments for you. After the trial, if you require, you can freely use Sortext at any time with no fixed costs or obligations, but only a fixed success commission based on the extra sales revenues generated through Sortext.

Do I have fixed costs, commitments, or obligations for using Sortext?

No! You have no fixed costs, hidden fees, commitments, or obligations for using Sortext. Sortext provides you with a solely performance-based pricing model.

Therefore, you only pay a fixed success commission based on the extra revenues Sortext directly contributes to your business. As a result, if you don’t generate additional revenues with Sortext, you pay nothing for Sortext.

How does Sortext's revenue contribution to my web store calculate?

Sortext's performance metrics and revenue contribution to your web store are calculated and reported on our own Google Analytics platform in a custom report called Sortext Report.

Since Google Analytics reflects the exact data received from your ecommerce platform, Sortext Report accurately reflects the actual revenues generated by Sortext on your web store, such as the sales generated with the use of Sortext coupons during shopping.

Consequently, Sortext's success commission is directly and solely calculated as a percentage of the additional revenues it generated for your business.

Are sales returns deducted from revenue contribution calculations?

Sales returns and cancellations are an inevitable aspect of ecommerce, and they are beyond our ability to affect and control. For this reason, sales returns and cancellations are not considered in or deducted from Sortext's revenue contribution calculations on your web store.

What are the invoicing and payment terms for Sortext services?

Sortext service fees are calculated monthly and invoiced by the last day of each month. The payment term of each invoice is 15 days. You can pay your invoices either with a bank transfer, credit card, or PayPal.

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