Frequently Asked Questions

The following are the most frequently asked questions in emails, meetings, and conferences. They cover everything from integrating Sortext services to tracking how they perform. If you can't find the answers you're looking for here, please don’t hesitate to contact us.

Product

What is Sortext?

Sortext is an artificial intelligence based ecommerce conversion platform to convert first-time visitors to web stores into customers. Sortext boosts the conversion of first-time visitors and thus significantly increases average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) without technical change or additional investment.

What is a first-time visitor to a web store?

First-time visitors (also known as new visitors) are individuals who visit a web store for the first time on a single device. Each first visit of an individual to a web store from a separate desktop, laptop, smartphone, or tablet counts as a first-time visit, and that person is considered a first-time visitor.

What is a returning visitor to a web store?

Returning visitors are people who have previously visited a web store. Each visitor's visit to a web store on a specific device generates a unique user ID, allowing the site to track their visits. These user IDs are valid for 2 years. So, if a visitor returns to a web store after more than 2 years, they will be counted as a first-time visitor again.

Why converting first-time visitors is difficult?

The returning visitors to web stores constitute 30% of visitor traffic but generate 80% of ecommerce revenues on average. However, even though first-time visitors account for 70% of visitor traffic, they provide only 20% of revenues.

The main reason for this contradiction is the lack of data on first-time visitors and thus the lack of intelligent tools for converting them into customers. Consequently, the biggest challenge for ecommerce businesses today is converting their first-time visitors into customers.

Why converting first-time visitors is crucial for web stores?

Ecommerce businesses invest significant time and money to drive quality traffic to their web stores. However, getting visitors to their web store is only half the battle. The other half consists of converting these visitors into customers.

Statistically, more than 70% of web store visitors are first-time visitors, but they generate less than 20% of ecommerce revenues. As a result, due to high traffic generation costs, converting a first-time visitor is 10 times more expensive than converting a returning visitor. Consequently, it is vitally crucial for ecommerce businesses to convert their first-time visitors into paying customers.

How does Sortext convert first-time visitors into customers?

Thanks to its proprietary artificial intelligence technology;

1️⃣ Sortext identifies each first-time visitor's spending power and conversion probability as soon as they land on a web store.

2️⃣ Sortext then follows the visitors on product pages without intervention until their conversion probability is zeroized, which means they technically become lost visitors for the web store.

3️⃣ Once that condition is fulfilled, if the visitor tends to leave the web store without a purchase, Sortext instantly provides limited-time personalized deals based on the visitor's spending power.

4️⃣ These limited-time personalized smart deals, which are valid for purchases 20% to 30% above the spending power of each visitor, encourage them to stay on the site and complete their shopping promptly.

5️⃣ Thus, Sortext boosts the conversion of first-time visitors and generates significantly higher average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) for the web stores.

What distinguishes Sortext in converting first-time visitors?

Today, there are numerous ecommerce technology platforms available that process returning visitor data and generate conversions, including 1️⃣ customer data platforms, 2️⃣ remarketing platforms, 3️⃣ email and SMS marketing platforms, 4️⃣ push notification platforms, and 5️⃣ recommendation engines.

These tools perform reasonably well and generate high conversion rates from returning visitors. However, when it comes to first-time visitors who constitute the grand majority of visitor traffic but supply no processable data, no existing platforms can provide data-based and personalized intelligent conversion solutions other than Sortext.

What is the significance of spending power in Sortext's deals?

Sortext is a one-of-a-kind ecommerce conversion platform that can identify the spending power of first-time visitors to web stores. This data is critical because it allows Sortext to offer limited-time personalized smart deals based on the spending capacity of the abandoning first-time visitors.

These smart deals, which are valid for purchases just 20% to 30% above each visitor's spending capacity, encourage them to stay on the site and spend more to take advantage of the relevant offer.

Hence, Sortext not only generates additional sales revenue from abandoning first-time visitors, but also significantly (+15%) increases the average order values of web stores.

What is the importance of conversion probability in Sortext's deals?

Sortext is the only tool that can determine the conversion probability of first-time visitors to web stores and accurately predict when they will convert or not. This data is critical for offering the right deal for the right visitor at the right time.

Even though first-time visitors have a low conversion probability, some of them still convert on their own and generate 20% of the ecommerce revenues on average. Therefore, it would be a waste of money to offer deals to first-time visitors who will otherwise convert on their own.

However, because Sortext can predict their conversion probability, before offering any deals, it tracks first-time visitors across product pages until their conversion probability reaches zero. Thus, Sortext avoids financial waste by not offering deals to first-time visitors who would convert independently.

What distinguishes Sortext from other conversion solutions?

Sortext offers 3 unique features among all ecommerce conversion platforms:

1️⃣ Converting First-Time Visitors with Personalized Smart Deals: Many ecommerce conversion solutions process data from returning visitors and generate conversions. These tools are effective and produce high conversion rates among returning visitors. Sortext, on the other hand, is the only platform that offers data-driven and customized conversion solutions for first-time visitors. Sortext increases first-time visitor conversion with personalized smart deals and generates significantly higher average order values (+15%), conversion rates (+15%), and ecommerce revenues (+20%) for online retailers.

2️⃣ Utilizing Spending Power to Boost Average Order Value: Sortext is the only ecommerce conversion solution that can determine the spending power of first-time visitors to web stores. Sortext uses this data to provide limited-time personalized smart deals based on the spending capacity of first-time visitors who abandon their shopping. These intelligent deals, valid only for purchases 20% to 30% above each visitor's spending capacity, encourage them to stay on the site and spend significantly more in order to take advantage of the offer. Sortext thus not only generates additional sales revenue from first-time visitors but also significantly (+15%) increases the average order value of web stores.

3️⃣ Employing Conversion Probability to Avoid Financial Waste: Sortext is the only ecommerce conversion tool that can instantly determine the conversion probability of first-time visitors to web stores. Sortext uses this information to track first-time visitors across product pages until their conversion probability reaches zero. Therefore, Sortext avoids financial waste by not offering deals to first-time visitors who would otherwise convert on their own, resulting in increased sales revenue from abandoning first-time visitors only.

What level of performance can I anticipate from Sortext?

Sortext is a one-of-a-kind conversion tool designed to convert first-time visitors into customers. Sortext's advanced artificial intelligence technology doubles the conversion of first-time visitors to web stores, increasing average order values and conversion rates by +15% and ecommerce revenues by +20%.

Therefore, if you operate a regular retail web store, having a certain amount of traffic with first-time visitors in the majority, you can anticipate getting similar performance results from Sortext.

What sectors do Sortext's ecommerce customers operate in?

We are happy to serve dozens of prestigious ecommerce businesses in a variety of sectors, including 1️⃣ book & stationery, 2️⃣ electronics & media, 3️⃣ health & personal care, 4️⃣ fashion & beauty, 5️⃣ food & retail, 6️⃣ home & decoration, 7️⃣ luxury & jewelry, 8️⃣ travel & tourism, and 9️⃣ toys, games, and gifts.

Does Sortext interfere with the conversion solutions on my site?

Most Sortext customers use various conversion solutions on their web stores. Sortext, as a unique ecommerce conversion tool for converting first-time visitors into customers, does not compete with, contradict, or replace any of these solutions (which are primarily for returning visitors), but rather complements them by converting the abandoning first-time visitors that the others were unable to convert.

Integration

Is my web store technically compatible with Sortext?

Sortext supports all major ecommerce platforms, including Shopify, Magento, Elementor, 3DCart, Yo!Kart, BigCommerce, WooCommerce, Squarespace, Volusion, Prestashop, MyDukaan, Wix, Ideasoft, Ticimax, and T-Soft.

If your web store already has a coupon code infrastructure and a tag management system, such as Google Tag Manager, our technical team can quickly and easily integrate Sortext.

Does Sortext require any technical changes on my web store?

Sortext requires no technical changes on your web store. If your web store has a coupon code infrastructure and a tag management system, our technical team can quickly integrate Sortext without requiring any technical changes.

How does Sortext integrate with and function on my web store?

Sortext is very easy to integrate, and it doesn’t require any IT efforts on your part. Sortext only requires limited access to your Google Tag Manager account to configure its services. Then, in just one day, our technical team integrates Sortext on your web store by adding a JavaScript workspace to your Google Tag Manager. After the integration is complete, you can activate or deactivate the Sortext workspace and use Sortext on your web store whenever you want.

What data does Sortext access and process on my web store?

Sortext only needs, accesses, and processes your Google Ads and Google Analytics data to provide its services. Sortext does not need and will not require any additional data from you during the entire course of the services.

Does Sortext access or process personal data on my web store?

Sortext only accesses and processes your Google Ads and Google Analytics data during the entire service period. Since Google Ads and Google Analytics do not include any personal data but only anonymous data, Sortext does not access or process any personal data on your web store.

Does Sortext slow down my web store?

Certainly not. Sortext JavaScript codes are fully asynchronous. Therefore, they run independently of your web store and are loaded after your web page has finished loading. Hence, Sortext has no effect on your page loading speed.

Furthermore, Sortext's JavaScript codes are compressed and less than 50KB in size. Sortext is hosted and served by Amazon Web Services, one of the world's fastest internet service providers on the cloud.

How does Sortext determine the campaigns for my web store?

At the start of the integration phase, Sortext requires restricted access to your Google Ads and Google Analytics accounts in order to collect and process your visitor and web store data retroactively and in real-time.

The retroactive data processing phase of our AI systems takes 5 to 7 days. Afterward, our system creates and recommends campaigns tailored to your first-time visitors. We will then share them with you and seek your approval.

Following that, both parties only need to define the agreed-upon campaigns and respective coupon codes on their platforms to start the collaboration.

Who designs the Sortext coupon visuals for my web store?

Sortext designer team designs the coupon visuals specifically for your web store and sends their live test links to you for review and approval before launching the campaigns. Sortext coupon visuals are auto-responsive to all devices, allowing you to generate the maximum additional revenue from first-time visitors while providing the best user experience.

How and when does Sortext become active on my web store?

As soon as our technical team completes the integration and your team defines the Sortext campaigns and respective coupon codes on your platform, you can activate the Sortext workspace in Google Tag Manager and start using Sortext.

Sortext will then automatically go live on your web store with limited-time personalized smart deals and demonstrate its value with significantly increased average order values, conversion rates, and revenues in just a few days.

How can I monitor Sortext's performance on my web store?

In order to be fully transparent and efficient in its reporting, Sortext reports its performance not on its platform, but on your own Google Analytics platform.

Hence, you can effectively monitor and measure Sortext's contribution to your KPIs and revenues in real-time with a simple Google Analytics integration.

You can also combine the Sortext-generated segment data with your existing analytics data to create additional customized reports based on your needs.

Pricing

Does Sortext offer a free trial period?

Sortext offers a 14-day free trial with no setup fees, fixed fees, or obligations. You can easily monitor and measure Sortext’s contribution to your average order values, conversion rates, and revenues with custom Google Analytics reporting. After the trial, you can freely decide whether or not to continue using Sortext.

What is the pricing model of Sortext?

Sortext has a flexible pricing model based purely on performance. You can freely use Sortext at any time with no fixed costs or obligations, but only a success commission based on the additional revenues generated by Sortext.

Are there any fixed costs or hidden fees for using Sortext?

Sortext has no setup costs, fixed costs, or hidden fees. Instead, it has a solely performance-based pricing model. Therefore, you only pay a success commission based on the additional revenues generated by Sortext. Hence, if you don’t generate additional revenues with Sortext, you pay nothing for Sortext.

How does Sortext's revenue contribution to my web store calculate?

Sortext's performance metrics and revenue contribution to your web store are calculated and reported in the Sortext Report, a custom Google Analytics report.

Since Google Analytics reflects the exact data from your ecommerce platform, Sortext Report accurately reflects the additional revenues generated by Sortext on your web store, such as the sales generated by Sortext coupons.

Consequently, Sortext's success commission is calculated directly and solely as a percentage of the additional sales revenues generated for your company.

Are sales returns deducted from revenue contribution calculations?

Sales returns and cancellations are unfortunately an unavoidable aspect of ecommerce that we cannot influence or control. As a result, sales returns and cancellations are not taken into account or deducted from Sortext's revenue contribution calculations on your web store.

What are the invoicing and payment terms for Sortext services?

Sortext service fees are calculated on a monthly basis and are invoiced on the last day of each month. Each invoice has a 15-day payment term. Invoices can be paid via bank transfer, credit card, or PayPal.

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