Top Ecommerce Technology Trends in 2022

If the pandemic has taught us anything, modern businesses must have a solid online presence. While it is still uncertain whether the pandemic will remain, nearly three-quarters of all shoppers now shop online. This fact motivates brands to ensure that they are meeting market demands.

7 months ago   •   3 min read

By Sortext

Modern brands anticipate re-directing the overall customer experience from leading markets and industries as we look into the future. According to the most recent ecommerce technology trends, 2022 and beyond will be pivotal years for brands.

Integrating artificial intelligence (AI) tools for maximizing conversions is one of the mega-trends in ecommerce technology in 2022. Innovations in social commerce, visual commerce, mobile commerce, augmented reality (AR), virtual reality (VR), and payment systems are among others to know.

Social Commerce

In addition to ecommerce, social commerce involves the use of social media and social interaction. By 2026, the total value of social commerce sales is expected to reach $2.9 trillion. The following are some examples of traditional social commerce:

  • Social influencer endorsements.
  • Rating and review systems.
  • User recommendations.
  • User-generated content.
  • Social networking applications.
  • Advertising on social media.

Following the most recent content marketing trends will allow you to reach out to customers who are searching for a specific product on search engines. Additionally, social commerce can assist you in capturing the attention of internet-only users.

Visual Commerce

Visual commerce technology places appealing imagery at the center of any brand's dedicated marketing campaigns. High-resolution imagery, augmented reality overlays, and well-produced videos are among the visual media.

The goal of visual commerce is to improve on the standard visuals that customers expect to see. The trend is to use augmented reality to allow potential customers to immerse themselves in product experiences using compelling social imagery.

Mobile Commerce

The global market for mobile ecommerce now accounts for around 67.2% of total ecommerce sales. Furthermore, it is worth approximately $2.3 trillion. As a result, in today's world, ecommerce businesses must consider mobile experiences as an important part of their overall strategy.

Here are some effective strategies to consider:

  • Offering customers a seamless shopping experience on their mobile devices.
  • Implementing omnichannel marketing to connect with customers.
  • Reaching out to people who may already be using social commerce.
  • Empowering the target audience with personalization.
  • Using augmented reality to provide customers with immersive experiences.

Augmented & Virtual Reality

In 2022, the overall use of augmented reality (AR) and virtual reality (VR) will continue to change the ecommerce landscape. Businesses can use AR and VR technologies to create innovative ecommerce marketing campaigns while also increasing brand awareness.

Furthermore, virtual showrooms allow customers to browse a wide range of products without the need for a backdrop. Virtual fitting rooms are anticipated to grow by 35% by 2028. This will help alleviate one of the most serious issues with online shopping.

Payment Systems

The pandemic years have seen significant advancements in consumer preferences related to online payments, from cashless retail to buy now pay later (BNPL) services. As a result, overall growth will likely increase. By 2026, BNPL transactions are expected to have a market value of around $995 billion.

Contactless and digital payments are also not going away anytime soon. Therefore, having a diverse range of payment options should be a top priority for any online business. It will assist in providing a consistent customer experience while lowering the likelihood of cart abandonment.

Artificial Intelligence

For automated conversions, artificial intelligence (AI) tools include visual searches, voice-based shopping, chatbots, and more. AI has recently been regarded as one of the most effective tools for improving conversions and customer experiences.

The rapid rise in AI interest has resulted in the development of ground-breaking AI-enabled chatbot solutions. These are intended to address a variety of business-related issues, such as increasing sales. Customers can shop using their voices and a smart device with voice shopping. They can inquire about products, obtain product ratings, check product availability, place orders, and calculate prices.

With the advent of AI in the ecommerce industry, Sortext is also available as a leading intelligent tool for maximizing conversions. Sortext functions as a smart sales assistant in web stores to convince abandoning first-time visitors to stay and complete their shopping by providing them limited-time personalized deals based on their spending power. Thus, Sortext helps web stores boost first-time visitors' conversion, generating +15% to +20% higher average order values, conversion rates, and revenues without extra investment.

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